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Inside the First Bud Light Super Bowl Music Fest

Music has been an integral part of the Super Bowl since its debut in 1967, when the University of Arizona marching band hit the field at halftime. The relationship intensified in the ’90s, when performances by Michael Jackson, Diana Ross and more created the Super Bowl halftime show as we know it today.

This year, music’s role in Super Bowl festivities has grown again, with the introduction of a three-night music festival running the Thursday through Saturday prior to the big game in Atlanta.

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